swamivivekananda

5 Quotes by Swami Vivekananda for Every Entrepreneur

Swami Vivekananda was born on January 12, 1863 as Narendranath Dutt. He was just another guy and then he met Ramakrishna Paramhansa and everything changed. If one is to read his writings, his autobiography or even listen to that momentous speech in Chicago, one is…

5 Ways to Know a Company’s Work Culture (Without Asking)

I’m surprised when my friends tell me they know nothing about the culture of a company they are about to join. ‘It pays well, and I like my job title. That’s all that matters.’ Does it, really? These are important factors, for sure, but if…

Social Media Marketing: Pick the Right Platform for Your Business

If you’re an entrepreneur, everyone will tell you to work on your “social media presence”, or “spread the word on Facebook”, or Twitter, or “sign up” on Pinterest. You might follow all their advice and create profiles on each and every social platform out there….

5 Basic Mistakes to Avoid When Managing a Facebook Company Page

So you just started your business and want the world to know. So you created your first Facebook page and post content there, share details about your work, on and off. But how professional does your company page look? Stand back and observe. Here are…

What Do Travelers Look Like? Lessons in Marketing

When you’re working as a marketer with a travel company, you are expected to know one thing – who is your ideal traveler. We spend a lot of time defining and refining the target persona and it should dictate it all: the marketing strategy, the…

So You Think You Can Blog? 6 Tips for Aspiring Bloggers

As a content marketer, I work with a lot of bloggers and have the utmost respect for writers. I worship good content and my heart flutters at the sight of a great content strategy. Okay, I’m admittedly a Content Geek – and I have no…